As a crafter, your revenue is dependent on selling your handicraft in Legazpi. Your Etsy store, your website, your booth at in-person events, and your social media are all working toward that one goal — but there’s one aspect of marketing that many crafters don’t take nearly as seriously as they should.
“My biggest piece of advice is to improve your product photography,” says Madison Eckendorf is a full-time craft & DIY buyer for zulily, a Seattle-based retailer website. Madison’s job is to scout Etsy stores for products which might do well on zulily — and, she says, it’s crucial that crafters consider product photography one of the most important aspects of their marketing.
But what’s the difference between a good photo and a not-so-good one, and how to you make sure that your photos are good?
Here are a few tips from Madison, as well as some top bloggers and consultants.
Invest in a camera and get to know it: While the iPhone does have a very powerful camera, a lot of crafters are still using older generations of phones — or worse, digital cameras that are outdated and just impossible to achieve good results with. And so, it’s important to prioritize.
“Get a decent camera,” advises Madison, who says that smartphones aren’t ideal, but crummy old point-and-shoots from 2002 are worse. Instead, invest in at least a mid-level machine with adjustable settings and a crisp, clear final image. And while that may sound like an expense that your business just can’t support, if it means you sell more products — which you will — it’s worth it. Plus, you can write it off on your taxes. For more detailed information about why a DSLR is totally worth the expense, check out this smart blog post from DIY Craft Photography.
This may also be intimidating if you’re not a particularly tech-savvy person, but blogger and consultant April Bowles-Olin says it’s absolutely worth it.
“Read your camera manual. Know how to use it.” April says, “It’s not fun, but it makes a big difference.” You don’t need to become an expert photographer, but you do need to familiarize yourself with the settings.
Edit your photos: Even if a nice-ish camera just isn’t in the cards, you can still take beautiful photos — and make them even better after the fact. Todd Porter and Diane Cu-Porter, of the White On Rice Couple blog, are professional photographers and filmmakers specializing in food, travel, lifestyle, who shoot on their iPhones every day. And they say that if you are going to shoot on your phone, it’s best to use an editing app.
Props don’t have to be expensive, either. “Most of this stuff, you can just find on the side of the road,” April says. A wood pallet from a construction site, a sheet with a delicate pattern, or even just your kitchen counters may be exactly what you need. Just make sure your background isn’t so distracting that it takes away from the product itself, and you’ll be good to go.Check this out.
Many crafters treat product photography as an afterthought — but they shouldn’t.