Unfair marketing practices typically include aggressive marketing and numerous attempts to
mislead a consumer and make them buy a product based on false information. Such practices are forbidden but a lot of companies and their marketing teams believe that this rule somehow does not apply to them. The problem with unfair marketing practices is that consumers are deprived of the opportunity to make smart and meaningful purchasing choices when the are not presented with accurate information regarding a certain product or service. In this article, the most common types of such practices are presented, so stay here to find out more about them, as well as the way in which they can be prevented. What is more, you will learn what you can do to avoid becoming a victim of an unfair marketing practice.
So, a marketing practice is considered unfair when it clearly deprives a consumer from making an informed purchasing choice in order to mislead a customer and make them choose a product or service they would not otherwise have chosen. Unfair marketing practices are the ones which are contrary to proper and generally accepted practices in business. The most common examples of unfair marketing practices include false advertising, tied selling, misrepresentation, gift offers, deceptive pricing and false free prizes. What is more, an act is viewed as unfair when it cannot be avoided by consumers; is not outweighed by other benefits which are offered to consumers; is likely to cause significant negative impact on consumers.
Taking everything into consideration, it should be highlighted that an unfair marketing practice is the one which makes a consumer confuse a competitor’s product with a trader’s product. If important information needed to make an informed choice is omitted from a customer or it is presented in an unclear way, it is considered an unfair marketing practice as well. Such practices are punishable by law.